CASL Decision Map
The below flowchart provides a quick reference guide to the decision-making process that should accompany the sending of any message that may be considered a CEM under CASL. It should be viewed along with the , the list of CASL's applicability to common UWinnipeg activities, and other available resources. If you have any doubts regarding the applicability of CASL to a proposed activity, before proceeding.
It is also important to review every message before sending and watch for "mixed-purpose" messages. This is where the primary purpose of the message is not commercial but some commercial content is also included, such as an advertisement or link for a commercial product or service in an otherwise non-commercial message. This is now a "mixed-purpose" message and CASL may apply.
